Join assessment professionals, municipal leaders, and industry partners in Calgary for AAA’s premier learning and networking event. Across three days, you’ll get practical professional development, timely updates on trends and legislation, and plenty of time to connect with peers and sponsors.
Dates & Location
Conference dates: April 15–17, 2026 (Wednesday - Friday)
Venue: Sheraton Cavalier Calgary Hotel (Calgary, AB)
What to Expect
Highlights from this year’s program include:
Keynote: Everything DiSC (Cheryl Stock)
A high-energy, interactive session that brings DiSC communication styles to life, giving participants practical, in-the-moment tools to reduce friction and improve outcomes in high-stakes conversations.
Plenary updates & trends
Including an Economic Update (Mark Parsons) and Assessment & Tax Trends (Eddie Lee, City of Calgary)
Legal & sponsor insights
Including an RMRF Legal Panel and a Brownlee LLP session + hospitality suite time
Mandatory AAA Ethics Course (Scott Powell & Sarah Archibald)
Plus the President’s Panel, Rural & Urban Meetings, and the AGM
Signature networking events
Icebreaker “Crafted & Connected: Sip Forward” and Banquet & Entertainment (Dueling Pianos)
Registration & Fees
Online registration is opening soon for the AAA Annual Conference in Calgary.
Each attendee must register themselves to ensure accurate attendance records and to receive event updates and onsite information.
Payment: Pay by credit card at checkout, or select cheque, EFT, or eTransfer. If your organization is paying, select cheque/EFT/eTransfer and have your organization contact us to confirm who to include on the final invoice. One final invoice will be issued once all attendees are registered.
Add any accessibility or dietary needs in the Notes section of your session ticket(s) at checkout. You can log in and update your registration until Friday, April 3, 2026—please review the Purchase & Refund Policy for details.
Fees:
Full Conference (April 15–17):
Member: $525
Non-Member: $590
Single-day registration:
Wednesday: $300 (Member) | $375 (Non-Member)
Thursday: $300 (Member) | $375 (Non-Member)
Additional banquet tickets: $85
Registration deadline: Friday, April 3, 2026
Hotel Reservations
AAA has secured a preferred group rate: $155.00 CAD/night at the Sheraton Cavalier Calgary Hotel.
Last day to book at the group rate: Thursday, March 12, 2026
Group booking window: Saturday, April 11, 2026 – Friday, April 17, 2026
April 15 Program
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7:30 AM - 10:30 AM
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Sheraton Ballroom
7:30 AM - 8:30 AM
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Troy Birtles, AAA President
Sheraton Ballroom
8:30 AM - 9:00 AM
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Presented by Cheryl Stock
Sheraton Ballroom
9:00 AM - 11:00 AM
Clear, consistent communication is essential in work communications, particularly in high stakes conversations where clarity and credibility matter. This interactive session introduces the Everything DiSC Communication framework and provides practical tools to recognize different workstyles and adapt communication in real time.
Participants will gain insight into their own communication tendencies, learn how to adjust language and approach to reduce defensiveness, and apply strategies that support consistency, integrity, and professional confidence. Designed for immediate application, this session supports the development of communication skills that strengthen trust and impact across work environments.
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11:00 AM - 11:15 AM
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Calgary Economic Development (New Arena)
Sheraton Ballroom
11:15 AM - 12:00 PM
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Sheraton Ballroom
12:00 PM - 1:00 PM
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Presented by Michael Swanberg, Carol Zukiwski, Cam Ashmore
Sheraton Ballroom
1:00 PM - 2:00 PM
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Presented by Michael Minard and Joanne McKinnon
2:00 PM - 4:30 PM
Determining what is Linear assessment property. This session will provide an overview of Linear Assessment, clarifying the distinctions between DIP-Linear assessment, DIP-Industrial assessment, and Municipal assessment. Attendees will leave with a clearer understanding of what is linear Property and what is not.
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Presented by Tory Bachmann and Arla Pirtle
2:00 PM - 4:30 PM
The Assessment Services Branch has developed a new process to identify, develop and implement best practices for assessment issues related to designated industrial property. This session will provide an overview of best practices and standard operating procedures, how they are developed, and what benefit they can have to assessment organizations. Then participants will review a new best practice as a way to test an approach to engaging the broader assessment community in the review of best practices.
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Details Coming Soon
2:00 PM - 4:30 PM
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Details Coming Soon
2:00 PM - 4:30 PM
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McKnight Room
4:30 PM - 6:00 PM
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Crafted & Connected: Sip Forward
Sheraton Ballroom
7:00 PM - 11:00 PM
April 16 Program
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7:30 AM - 10:00 AM
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Sheraton Ballroom
7:30 AM - 8:30 AM
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Presented by Mark Parsons, VP & Chief Economist, ATB Financial
Sheraton Ballroom
8:30 AM - 9:30 AM
Mark is the Vice President and Chief Economist at ATB Financial, where he leads a dynamic team in providing insightful commentary and strategic economic outlooks, primarily focused on Alberta. With over two decades of experience in senior economic positions, including notable roles at Alberta Treasury Board and Finance, PwC, and the Department of Finance Canada, Mark has established himself as a trusted authority in the field. He is a regular speaker at industry conferences and a frequent contributor to media discussions on economic trends. He holds a Master's degree in Economics from the University of Alberta.
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9:30 AM - 9:45 AM
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Presented by Scott Powell, AMAA and & Sarah Archibald, AMAA
Sheraton Ballroom
9:45 AM - 10:45 AM
Professional standards are clear. Applying them in complex situations is not always as clear-cut.
This interactive session uses practical scenarios to examine how the AAA Code of Conduct operates in real-world municipal and consulting environments. Through facilitated discussion, participants will explore differing perspectives and consider how professional responsibilities intersect when decisions are nuanced.
This session fulfills the mandatory ethics requirement within the five-year CPD cycle.
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10:45 AM - 11:00 AM
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Moderated by Troy Birtles
Sheraton Ballroom
11:00 AM - 12:00 PM
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Sheraton Ballroom
12:00 PM - 1:00 PM
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Concurrent Sessions
RURAL: Canadian Room
URBAN: Alberta Room
1:00 PM - 2:30 PM
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Details Coming Soon
2:00 PM - 4:30 PM
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Sheraton Ballroom
2:45 PM - 4:30 PM
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McKnight Room
4:30 PM - 5:30 PM
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Sheraton Ballroom
6:30 PM - 7:00 PM
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Sheraton Ballroom
7:00 PM - 11:00 PM
April 17 Program
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Sheraton Ballroom
8:00 AM - 9:00 AM
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Sheraton Ballroom
9:00 AM - 10:15 AM
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10:15 AM - 10:45 AM
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Presented by Eddie Lee (City of Calgary)
Sheraton Ballroom
10:45 AM - 11:45 AM
Program at a Glance
Sponsorship Opportunities
Sponsoring AAA 2026 is a high-visibility way to connect with Alberta’s assessment community and support professional development across the province. Sponsorship tiers provide recognition across conference channels and activities, with opportunities to align your brand to key events. 2026 Conference Sponsorship
Spring Education Session (Pre-Conference: April 13–14, 2026)
Start your week early with AAA’s Spring Education Session, held before the Annual Conference at the Sheraton Cavalier Calgary Hotel. These two days of focused education include full-day and half-day courses on practical topics such as conflict resolution, legislation, presenting cases, CAMA querying, and specialized valuation area.
Dates: April 13–14, 2026
Location: Sheraton Cavalier Calgary Hotel
Please review the pre-conference page for the full agenda, course selections, and pricing.